Selling involves persuading, convincing and influencing others to our ideas, ways, products and services. In a way, all of us are doing some kind of selling every day. However, some have made it as their professional career. So, what marks a good sales person?
1. A strong belief in what he is selling characterized by his strong knowledge of the product or service represented. He knows he can’t sell something if he doesn’t believe in it. Someone said the best sales people are the preachers because of their strong sense of belief in their faith. If you buy in something thoroughly, you don’t need external rewards to push you to sell.
2. Love people and good in connecting with them. He has no problem talking to strangers. He possesses a strong desire to help and provides solutions.
3. It’s a myth that a good salesperson must be a good talker. Rather, good listening is key to success. Otherwise, how can he understand the needs of his clients well?
4. Able to express his thoughts clearly.
5. Flexible and always open to change.
6. Sanguine temperament with its high tendency to influence. Selling needs a lot of optimism especially during tough times. A sanguine temperament with an attitude of easy enthusiasm will get him going.
7. Perseverance – being rejected is part and parcel of the job. But, a good sales person does not give up easily.
8. Upgrade knowledge and skills continually – people can turn to him for advice in his particular industry. A good sales person is eventually the expert in his industry.
9. Accountable and trustworthy characterized by good follow through. These traits are the foundation of building any long-term relationships.
10. And he knows who Zig Ziglar is and had read one of his books…:)
Of course, the list is not exhaustive but armed with the above would give you a good head start.
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“A good sales person is eventually the expert in his industry.” I firmly believe in this. A good salesperson is someone who knows the ins and outs of his business and the products he’s selling. He must be the knowledgeable person who can address to all of his clients’ concerns. Some people are innate with these skills while some are honed with proper training.
ReplyDeleteGuillermina Falkowski